BAREFOOT BRIT
Barefoot Shoe Influencer
Brittany is a barefoot shoe enthusiast, educating her audience on health-conscious decisions to promote foot health for both adults and children.
PROJECTS:
General Support Administration & Marketing
2024/25
For several months, I worked as Brit's virtual assistant. I provided behind-the-scenes support to cover weekly and daily tasks. This included data management tasks, updating spreadsheets and tracking data such as affiliate information, website updates, email marketing and audience research, communication monitoring, marketing and designing graphics, and more.
I had the opportunity to work on Brittany's UK-based event called the 'Barefoot Shoe and Foot Health Expo', which was the first barefoot shoe event held in the UK. My responsibilities involved managing event logistics, tracking leads, conducting outreach to global brands, and maintaining up-to-date spreadsheets to ensure smooth coordination. I also organised notes from my client's meetings and communications to keep all data organised and accessible. Ultimately, I assisted Brit in planning and beginning the execution of the event.
Affiliate Resource Interactive PDF Hub
March, 2025
I designed this interactive PDF to improve the navigation of affiliate links and discounts for my client's audience, thus enhancing user experience and promotional reach.
Website Design Brand Identity
March, 2025
I designed and updated website pages to reflect Brit's brand identity and create a warm, welcoming experience for visitors, with up-to-date information.
Here, I updated the existing layout to match Brit's branding, creating a warmer first impression for site visitors.
Marketing Materials Giveaway Promotion
September, 2024
To celebrate a milestone of 5,000 Facebook group members, we conducted a giveaway of Brit's barefoot merchandise. I created a selection of branded ad graphics to promote the campaign.
Marketing Materials Graphics & Elements
September, 2024
I created various marketing graphics, ranging from banners and borders to use for digital marketing. Keeping a consistent brand identity, we were able to design cohesive visuals to define online presence.
