Promotional Ad Graphics The 5% Blueprint Masterclass
November, 2025
Working with a marketing team to promote my client's masterclass, I designed these graphics in accordance with the following project requirements.
Project Requirements:
> Incorporate a range of visual styles
> Design a range of text-only and mock-up-style graphics
> Formatting for 9:16 and 1:1
Promotional Ad Graphics Free Online Webinar
September, 2025
For this project, I worked with a marketing team to organise and deliver an online webinar to help men overcome burnout. I designed these graphics in accordance with the following project requirements.
Project Requirements:
> Incorporate brand identity
> Design a range of text-only, mock-up-style and image-based graphics
> Formatting for 9:16 and 1:1
Email Campaign Burnout To Breakthrough
August, 2025
The Burnout To Breakthrough campaign offers free video content, helping men feel motivated again through a 5-day email sequence.
The email campaign is set up in an automated workflow, sending the lead through a sequence of emails, covering the five days of content. As the sequence progresses, relevant tags are added to the lead, tracking which stage they are at in the workflow. The emails are scheduled with breaks between to allow the audience to take in the information of each email without overwhelming their inbox.
With a focus on the videos, I created an email template to use for each day of the sequence. Providing an insight into the video, what to expect next, and a supporting testimonial.
As the lead reaches the end of the sequence, they are prompted to explore my client's full programme and sign up to arrange a call with Paul to commit to the change. If the lead does not sign up for the deeper training, one final email is sent as a final push to take the next step.
To promote the campaign, I designed a landing page. This collects the sign-ups which trigger the workflow automation.
Platform Setup HighLevel
July, 2025
My client was looking to explore new options to manage and market to his audience.
After researching the best options for his business, we decided on HighLevel. To set up
a solid foundation, I assisted with the following areas.
Social Media Integration:
Integration of my client's social media pages, allowing messages and relevant data to be connected to our new HighLevel system.
Email Marketing:
Creation of email templates for marketing and communications.
Tags:
Set up of relevant tags to monitor lead status and create an organised workflow.
Pipelines:
Set up of a pipeline to monitor communications with leads, following workflow stages.
AI Bot:
Integration of relevant FAQs, which assisted in the set-up and training of an AI bot, who responded to basic Instagram DM queries.
